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What is Affiliate Marketing?

What is affiliate marketing?

Here is the easy answer:
A way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site for monetary gain…that’s what is affiliate marketing.

What is Affiliate marketing is the practice of marketing business products or services. A business will reward one or many affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. This can come in the form of paid clicks or actual direct commissions for the affiliate marketing entrepreneur’s efforts.

what is affiliate marketingWhat is affiliate marketing industry core players?:

  • the merchant (also known as ‘retailer’ or ‘brand’)
  • the network (that contains offers for the affiliate to choose from and also takes care of the payments)
  • the publisher (also known as ‘the affiliate’)
  • and the customer.

There are a number of forms of affiliate marketing programs but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.

Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.

The market in general has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing fake reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

What is an Affiliate Marketing Network?

what is affiliate marketingMost people think of Clickbank or Amazon when affiliate marketing comes to mind. But I can assure you that there are more lucrative affiliate marketing networks available. to locate these affiliate networks, just for to Google and type in the search bar for any of the following terms:
CPA Networks
Physical Product Networks
Affiliate Networks
Physical product CPA Networks
Physical product Affiliate Networks
Physical product CPA Networks
Best Paying Affiliate Networks
Top Paying Affiliate Networks. You get the picture.

Here is an example of some of the commonly known affiliate marketing programs:
Commission Junction
As Seen On TV

Those that understand and know what is affiliate marketing can cash in on the benefits.

Affiliate Marketing has proven to be a very successful business model.




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Posted by admin - March 10, 2012 at 12:53 pm

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