Keyword Planner – How does the Google Keyword Planner Differ from the Keyword Tool?

Keyword Planner is different from Keyword Tool.


Here is how as stated on the Adwords site.

keyword plannerWith Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. As you start to use Keyword Planner, you’ll likely notice some differences between Keyword Planner and Keyword Tool.
Historical search volume statistics

With Keyword Tool, we showed you statistics for broad match by default with the ability to get statistics for other match types, like phrase and exact match. With Keyword Planner, you’ll get historical statistics only for exact match. To decide what match type to use with your keywords, add the keyword idea to your plan and review the traffic estimates for each match type.

In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default. Read More….

Hope this info has been helpful. Here is more information on WebSeo and being found on Google.

 

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