Google Penalty Myths – Six Facts About Google Penalties

Google-PenaltyGoogle Penalty Myths are Everywhere! Here are just a handful of the some of the most widely known wives tales about Google penalties and how to get Google sandboxed.

Google Penalty #1

Major keyword density (frequent use or overuse of keywords throughout article – also called keyword stuffing) helps in search engine ranking :

Although wise and liberal use of the main keyword is important, keyword stuffing is not a good practice for SEO. Write naturally and use content that is useful to readers. Be sure to use your keywords in title and <h> tags though. There is no perfect formula for keyword quantity in an article. It is important to use your keyword in the 1 sentence of a paragraph. Some say anywhere from 1.5 to 4% density. Overuse of keywords can be annoying. It is better to use additional words that are related to the keyword. A google penalty won’t exist with good quality content that is not stuffed like a turkey.

 

google_penalties#2 – Using duplicate content can cause a Google penalty 

Google doesn’t penalize websites for duplicate content. Although Google appears to give lesser preferences to duplicate content. Be sensible when re-using content from other sites. Of course it is always best to use original, quality content that is informative, easy to read…and did I say original? That way it is easier to get better search engine ranking and visitor

 

#3 – You need to regularly submit your URLs in Google

Wrong! It is not necessary to re-submit. Once Google knows about your site, the only thing you must do regularly is submit your sitemap if there are any updates. This can be done automatically with certain plugins.

 

#4 – Mixing HTML/XHTML codes will break verification

Many say that mixing html and xhtml will cause a google penalty. Untrue! Webmaster Tools accepts both type of tags, regardless of your page’s code or doc type. W3c validation doesn’t increase your rankings. However good valid code makes the site work better in many different browsers and makes it easier to correct issues.

 

#5 – A massive quantity of back inks is better

Most people mistakenly believe that they can get to the top of google by buying massive amounts of backlinks from a backling service. This is NOT entirely true. It is the quality of links that is important, not the quantity for getting to the front page of Google. A lot of links from useless, non relevant, bad sites or directories can actually do more harm than good to your rankings. But if the links come from high quality relevant & authoritative sites or directories then it can work miracles for your rankings.

 

#6 – SEO is a One Time process

Many people think that SEO is something that you do once to get the site optimized and then they are done and it’s up and up to the top forever. Unfortunately this is not the case. Search Engine Optimization is an ongoing process. In order to stay ahead of the game, it is imperative to work on and tweak the site on a consistent basis. All it takes is the competition doing more than you are or an update from the search engines…and then its downhill from there.

 

Really the best way to avoid any kind of google penalty and help your site achieve higher rankings is to have well optimized quality content that Google and your readers will love. Even if some of it might be duplicate. It is also important to have good quality backlinks to your site. Better rankings will be yours and google penalties will be unheard of.

 

 

Filed Under: Google Penalty

 

 

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